Josephine Skriver's latest editorial 'En Route Libre' is a flawless mixture of a traditional European lifestyle with high fashion. Shot by photographer Carlotta Manaigo, 'En Route Libre' depicts Skriver relaxing around a European city with a retro-style bicycle. The bike is not the only retro element of the shoot. Skriver's ensembles, styled by Belen Casadevall, all invoke periods of graceful elegance, particularly the 1950s and 60s.
One ensemble is particularly striking. It consists of a burgundy blouse, a floral-printed lace skirt and a dainty blue scarf. With Skriver wearing this outfit and leaning against her bicycle in front of a scenic river, 'En Route Libre' truly becomes a pathway to freedom. Skriver's relaxed posture channels a free spirit who is simply enjoying her time in a beautiful European city.
'En Route Libre' is more than an editorial for Stylist Magazine. As well as exhibiting clothing and demonstrating great photography skills, this editorial tells a memorable story.
What Makes This Trend Stand Out
- Bike-fashion Fusion
- The fusion of high fashion and cycling creates new opportunities for unique and functional apparel and accessories.
- Retro Elegance Revival
- The revival of elegant retro styles opens doors for designers to create modern interpretations with nostalgic influences.
- Lifestyle Branding
- The lifestyle portrayed in 'En Route Libre' editorial creates opportunities for companies to develop marketing strategies that align with consumer outdoor and adventure lifestyles.
Sectors Adopting This
- Fashion
- The fashion industry can take advantage of the emerging trend of bike-focused clothing and accessories to expand their offerings and appeal to a new consumer base.
- Outdoor Sporting Goods
- The melding of cycling with fashion opens opportunities for outdoor sporting goods companies to innovate and develop functional, stylish equipment and gear.
- Tourism and Hospitality
- The editorial's portrayal of a carefree European lifestyle creates space for tourism and hospitality companies to market to consumers seeking an authentic, romantic, and retro travel experience.
