Gatorade's 'Sweat It to Get It' Prank Features Peyton Manning

By: Laura McQuarrie - Published: Aug 26, 2014 • References: sweatittogetit & adrants
This Gatorade prank was set up in a convenience store, featuring a display with a 'Sweat It To Get It' sticker. What people didn't seem to realize is that the "You don't sweat it, you don't get it" sticker wasn't messing around. When people picked up a bottle of Gatorade and headed to the cash, the clerk (Jim Belushi's son, Rob) refused to make a sale, since there was no sweat to be seen.

The cashier asks the shoppers to get into a set of jumping jacks, and when they hesitate, Rob calls for his manager—football QB Peyton Manning. In the presence of a professional athlete, the unsuspecting victims of this prank are pretty quick to start working up a sweat by jumping and jogging so that they can earn that bottle of Gatorade. Stats for Sweat-Inducing Pranks Trending: Older & Warm
Research: 879 clicks in 90 w
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Concept: "sweat It To Get It"
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Segment: Males, 18-55
Comparison Set: 23 similar articles, including: urbanite running campaigns, game celebration shower heads, and sport legend mosaics.