Volkswagen Shark Week Campaign Features Shark-Centric Car Games

By: Laura McQuarrie - Published: Aug 18, 2014 • References: vwsharkweek & brandingmagazine
This year the Volkswagen Shark Week promotions include three playable online games that share the common thread of sharks and cars. The campaign features the VW Golf TDI, which Volkswagen is calling "One of the only cars to practically match the shark’s non-stop way of life."

The three online games include the Scroll Challenge, which requires users to scroll for an actual 567 miles using a mouse, the Shark Survivor, which pits gamers against sharks and Swim Like a Shark, a game which challenges users to put their shark-like swimming abilities to the test. Last year Discovery Channel and Volkswagen came together to create the Convertible Shark Cage using a 2013 Beetle, but these games are far more fun and interactive, plus they're really part of a "A Non-Stop Shark Week." Stats for Shark-Inspired Automotive Games Trending: Older & Warm
Research: 2,915 clicks in 91 w
Interest: 1.2 minutes
Concept: "volkswagen Shark Week"
Related: 72 examples / 55 photos
Segment: Males, 12-35
Comparison Set: 26 similar articles, including: shark attack videos, classy german pickups, and extinct passenger campaigns.