The Cross Shoe Packaging is Designed to Hold Beer and Fries

By: Rahul Kalvapalle - Apr 22, 2015
References: theradavist
The Cross Shoe is a cyclocross-specific shoe launched through a collaboration between Giro and Ralpha. This shoe is developed for the rigors of racing and features a clean and classy aesthetic. However, what really stands out about this shoe is actually the packaging it comes in.

The shoes are packaged in a specially formed shell envisioned by ECO Products. This container is shaped like a styrofoam lunch box -- and that's because it's actually designed to be able to hold food and beverages once you're done using it to store your shoes. To be specific, these containers are targeted towards beer and frites, staple eating for any real cyclocross fan.

The packaging also includes an oversized wet bag for pre-race storage. Built for a stand-out appearance, convenience and sustainability, the Cross Shoe packaging has it all.