Category
Lifestyle
Festive Fusions
Trend cluster
Category
Conscious
Libation
Alcohol brands adopt green branding techniques to showcase awareness.
3.9
Trend score
Trend
What is the Conscious Libation trend?
Conscious Libation: Seeking to connect with a broader market audience, alcohol brands typically associated with luxe lifestyle and excessive behavior are turning to eco branding techniques to showcase a sense of awareness. Offering everything from recyclable packaging to environmentally conscious labeling, brands are moving away from aesthetics that promote opulence towards designs that recognize and subsequently promote social causes.
Trend themes
Themes within the Conscious Libation trend
Three behaviours holding the trend together01
Eco-friendly Packaging
Alcohol brands are moving towards using recyclable and sustainable packaging materials to showcase eco-awareness.
02
Biodynamic Production
Winemakers are adopting biodynamic practices to grow organic and high-quality grapes that showcase the environmental awareness of their products.
03
Energy-efficient Draught Systems
Alcohol brands are using innovative draught systems that reduce energy consumption, greenhouse gas emissions while keeping beer fresh over a longer time.
Industry implications
What the Conscious Libation trend means for industry
Where the trend changes the playbookFor
Packaging Industry
The emergence of eco-friendly packaging materials provides room for innovation by creating materials with a lower carbon footprint and cost-effective packaging solutions.
For
Wine Industry
Adopting biodynamic farming practices and using sustainable packaging materials creates opportunities for differentiating wine brands and more appeal to eco-conscious wine consumers.
For
Beverage Dispensing Industry
The applications of energy-efficient draught systems to other beverage-dispensing industries like soda can yield other opportunities by reducing energy costs and greenhouse gas emissions.
Workshop question
In what ways can your marketing strategies be more environmentally conscious?
Trend signals
Trend signals for Conscious Libation
Trend score 3.9 out of 10, from popularity 53%, activity 56%, freshness 8%.
Popularity53%
Activity56%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Conscious Libation trend
6 featured examples from Apr 11, 2014 to Jan 20, 2015CategoryLifestyle
Recyclable Cardboard Bottle Carriers
These Cardboard Container Designs Are Extremely Eco-Friendly
The food and beverage industry can leverage the use of recyclable cardboard packaging and minimalistic branding to attract consumers who prioritize sustainability.
CategoryEco
Paper Wine Bottles
These Cardboard Wine Bottles Take a More Eco-Friendly Design Route
Wineries can adopt a safer, more sustainable approach to wine packaging through the use of recyclable alternatives to glass bottles, potentially increasing market appeal and reduc…
CategoryEco
Wonderfully Healthy Wines
Vegan Red Wine Boasts Biodynamic Ingredients and Eco-Friendly Production
Wineries can tap into the growing market for biodynamic, vegan, and eco-friendly wine production methods.
CategoryEco
Sustainably Packaged Malbec
The Eco Wine is Made Out of 100% Organic Grapes From Argentina
The wine production industry can embrace the trend of organic wines and tap into the growing market of consumers looking for sustainable and organic beverage options.
CategoryLifestyle
Eco-Friendly Wine Packaging
This Wine Brand Cares About the Planets and Looks Good Doing It
Opportunity for wine brands to innovate and create environmentally friendly packaging solutions.
CategoryLifestyle
Eco-Friendly Beer Kegs
Heineken’s Green Draught System is Making Waves This Earth Day
Opportunity for breweries and beverage companies to adopt eco-friendly draught systems, enhancing their environmental stewardship.
