Conscious Libation

Alcohol brands adopt green branding techniques to showcase awareness

Implications - Seeking to connect with a broader market audience, alcohol brands typically associated with luxe lifestyle and excessive behavior are turning to eco branding techniques to showcase a sense of awareness. Offering everything from recyclable packaging to environmentally conscious labeling, brands are moving away from aesthetics that promote opulence towards designs that recognize and subsequently promote social causes.
SCORE: 4.8
Warm Top 6 Examples: 43,171 Total Clicks Apr 14 - Apr 15
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Consumer Insight Topics: LifestyleDrinking
Recyclable Cardboard Bottle Carriers - These Cardboard Container Designs Are Extremely Eco-Friendly
SCORE: 6.1
V. Hot 24,519 Clicks Pub: Apr 11, 14
Recyclable Cardboard Bottle Carriers
These Cardboard Container Designs Are Extremely Eco-Friendly
Olio Flaminio olive oil comes packaged in a neat cardboard container that’s just as practical as it is recyclable. The way the cardboard packaging is put together, its components fold and slot... [More]
Paper Wine Bottles - These Cardboard Wine Bottles Take a More Eco-Friendly Design Route
SCORE: 6.7
V. Hot 11,819 Clicks Pub: Apr 21, 14
Paper Wine Bottles
These Cardboard Wine Bottles Take a More Eco-Friendly Design Route
Cardboard seems to be the material of the hour and these cardboard wine bottles are the latest in a long list of products using the versatile material. Paperboy Wines is getting rid of the classic... [More]
Wonderfully Healthy Wines - Vegan Red Wine Boasts Biodynamic Ingredients and Eco-Friendly Production
SCORE: 6.3
Warm 2,308 Clicks Pub: Jan 19, 15
Wonderfully Healthy Wines
Vegan Red Wine Boasts Biodynamic Ingredients and Eco-Friendly Production
My distinguishing this product as “vegan” red wine may surprise the many consumers who didn’t realize that the production of much grape-derived alcohol requires the use of animal... [More]
Sustainably Packaged Malbec - The Eco Wine is Made Out of 100% Organic Grapes From Argentina
SCORE: 4.3
Warm 2,043 Clicks Pub: Jan 19, 15
Sustainably Packaged Malbec
The Eco Wine is Made Out of 100% Organic Grapes From Argentina
If you are in the mood for some Malbec that is ideally made with organic ingredients and could also be considered good for the environment, this eco wine is a winner. From Y+B Wines, the Argentinian... [More]
Eco-Friendly Wine Packaging - This Wine Brand Cares About the Planets and Looks Good Doing It
SCORE: 2.1
Untested 1,445 Clicks Pub: Aug 4, 14
Eco-Friendly Wine Packaging
This Wine Brand Cares About the Planets and Looks Good Doing It
Lose the pretentiousness when it comes to wine and try this new wine brand with no judgment about what it comes in. Yes, it is boxed wine but it will become your favorite new wine this summer. The... [More]
Eco-Friendly Beer Kegs - Heineken’s Green Draught System is Making Waves This Earth Day
SCORE: 1.5
Untested 1,037 Clicks Pub: Apr 23, 14
Eco-Friendly Beer Kegs
Heineken’s Green Draught System is Making Waves This Earth Day
This Earth Day, consider pouring yourself a pint of environmentally friendly Dutch lager. Heineken, the beer brand known for its recognizable green bottles, is taking the concept of being green to... [More]