Dual-Purpose Beauty

Consumers opt for dual-purpose cosmetics and spa treatments

Implications - In an effort to satisfy their need to self-indulge, busy consumers are opting for dual-purpose beauty products, services and rituals that put their mind at ease. The surge in dual-purpose beauty products ultimately reveals that consumers are still feeling conflicted about pampering themselves, and as a result, they favor products that offer more than just a luxury experience in terms of benefits.
SCORE: 5.2
Mild Top 5 Examples: 11,973 Total Clicks Mar 15 - May 15
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Consumer Insight Topics: FashionLifestyleSportsHealthCosmetics
Caffeinated Shaving Products - Pacific Shaving's Shaving Cream and Aftershave Give Your Skin a Kick
SCORE: 5.8
Warm 3,099 Clicks Pub: Apr 7, 15
Caffeinated Shaving Products
Pacific Shaving's Shaving Cream and Aftershave Give Your Skin a Kick
A good shave wakes you up and gives you the confidence and freshness to face your day; Pacific Shaving’s shaving cream and aftershave do just that, their not-so-secret ingredient being... [More]
Beauty Bar Eateries - The Colette Petit Cafe is a Permanent Pop-Up in Her Majesty's Pleasure Salon
SCORE: 5.5
Warm 2,912 Clicks Pub: Apr 15, 15
Beauty Bar Eateries
The Colette Petit Cafe is a Permanent Pop-Up in Her Majesty's Pleasure Salon
The pampered experience often involves a few key ingredients revolving around beauty and food, both of which are addressed at the newly opened Colette Petit Cafe in Toronto. As charming as the... [More]
Car Dealership Spas - The Mercedes-Benz Burlington Location Boasts a Spa and Cafe
SCORE: 5.1
Warm 3,861 Clicks Pub: Mar 5, 15
Car Dealership Spas
The Mercedes-Benz Burlington Location Boasts a Spa and Cafe
The Mercedes-Benz Burlington Dealership in Ontario, Canada, is revolutionizing the car shopping experience. The first dealership in the world to offer an on-site salon and spa, Mercedes-Benz... [More]
Dual-Care Hair Serums - Kerastase's Hair Care Product Protects in Two Stages
SCORE: 5.2
Mild 995 Clicks Pub: May 23, 15
Dual-Care Hair Serums
Kerastase's Hair Care Product Protects in Two Stages
Kérastase’s Sérum Thérapiste is a hair care product that has a unique formula designed to repair tresses in two stages. As a bi-phase beauty product, the serum consists of an oil and a... [More]
Energizing Skincare Creams - Sportmetics' Face Cream Products Help to Revitalize Skin Post-Workout
SCORE: 4
Mild 1,106 Clicks Pub: Mar 28, 15
Energizing Skincare Creams
Sportmetics' Face Cream Products Help to Revitalize Skin Post-Workout
Sportmetics body and face cream products go after a very specific market—those who like to be active. With a range of products designed for use before and after sports, these products are designed... [More]