Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Dual-Purpose Beauty

Consumers opt for dual-purpose cosmetics and spa treatments

Implications - In an effort to satisfy their need to self-indulge, busy consumers are opting for dual-purpose beauty products, services and rituals that put their mind at ease. The surge in dual-purpose beauty products ultimately reveals that consumers are still feeling conflicted about pampering themselves, and as a result, they favor products that offer more than just a luxury experience in terms of benefits.
Trend Themes
1. Dual-purpose - The dual-purpose beauty trend is a result of consumers seeking products that offer more than just luxury for the sake of beauty, creating opportunities for brands to design multi-functional beauty products that offer benefits beyond aesthetics.
2. Active Beauty - Sportmetics' skincare line for active individuals offers targeted formulations to refresh depleted skin, highlighting an opportunity for beauty brands to cater to consumers' active lifestyles with specialized products.
3. Beauty & Food - The combination of beauty and food is evident in Colette Petit Cafe, offering refreshing meals to complement beauty treatments, revealing opportunities for beauty salons to team up with food brands to enhance offerings and create personalized experiences.
Industry Implications
1. Beauty Industry - Beauty industry professionals can explore the dual-purpose trend to create products that offer more than just luxury beauty experiences.
2. Wellness Industry - Sportmetics' skincare line for active individuals highlights an opportunity for wellness industry brands to create specialized products that cater to consumers' active lifestyles.
3. Hospitality Industry - The Colette Petit Cafe's combination of beauty and food is an opportunity for the hospitality industry to team up with beauty salons to enhance offerings and create personalized experiences for customers.
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
171,093 Total Clicks
Date Range:
Mar 15 — May 15
Trending:
Average
Consumer Insight Topics:

Related Examples

Bi-Phase Hair Sprays
Bi-Phase Hair Sprays
Bumble and Bumble's Sea Salt Spray Blends Tropical Oils, Salt and Water
Rich Botanical Cosmetics
Rich Botanical Cosmetics
Whamisa from Glow Recipe Boasts a Formula That's Not Watered Down
Hybrid Beauty Sprays
Hybrid Beauty Sprays
Pixi by Petra's Glow Mist is Made from a Blend of Oil and Water
Two-In-One Skincare
Two-In-One Skincare
Algenist's Genius Anti-Aging Bi-Phase Skin Peel Does Double Duty
Yin Yang Skincare
Yin Yang Skincare
This Double Mask From Herborist Contains Two Facial Treatments to Balance Skin
Inkwell Cosmetic Containers
Inkwell Cosmetic Containers
The YSL Fusion Ink Foundation Comes with a Dropper for Application
Cruelty-Free Polishes
Cruelty-Free Polishes
La Couleur Couture Polishes are Vegan and Environmentally Friendly
Fancy Upcycled Meals
Fancy Upcycled Meals
Through WastED, Food Scraps Are Turned into Gourmet Meals
play_circle_filled Prank Pop-Up Restaurants
Prank Pop-Up Restaurants
Sobeys Tricked People into Thinking Grocery Store Food Was Gourmet
Beauty Tutorial Apps
Beauty Tutorial Apps
Through Sephora, Map My Beauty Shows How and Where to Apply Cosmetics
Sketched Skincare Packaging
Sketched Skincare Packaging
Agronauti Cosmetics Branding Expresses the Art Behind Its Recipe
Vintage Solid Shampoo Branding
Vintage Solid Shampoo Branding
J.R. Liggett's Shampoo Bars
Seductive Accessory Editorials
Seductive Accessory Editorials
Wylde Magazine's La Fleur Noir Story Boasts Extravagant Jewelry
Shipping Container Pop-Ups
Shipping Container Pop-Ups
Taco Bell Opens Up an Eco-Friendly Store at SXSW
Greek Yogurt Taste-Offs
Greek Yogurt Taste-Offs
Yoplait Yogurt Competes with Chobani for Customers' Approval and Affection
Pop-Up Charging Stations
Pop-Up Charging Stations
The Pop-Up Tesla Supercharger is Located In Bristol
Elegant British Sportscars
Elegant British Sportscars
The Bentley EXP 10 Speed 6 is Built to Rip Up the Track
Flower-Infused Cosmetics
Flower-Infused Cosmetics
The Alima Pure Natural Definition Eye Pencil Includes Flora Additions
Vegetable-Based Cosmetics
Vegetable-Based Cosmetics
The Osmia Organics Purely Simple Face Cream Features Natural Additions
Artistic Eco Packaging
Artistic Eco Packaging
Woolworths Contemporary Soaps are Wrapped in Printed Paper
Anti-Aging Cannabis Cosmetics
Anti-Aging Cannabis Cosmetics
Cannabis Beauty Defined's Anti-Aging Beauty Products Are All-Natural
Biodegradable Cosmetics Packaging
Biodegradable Cosmetics Packaging
This Organic Lip Balm Set Comes in Eco-Friendly Paper Tubes
Portable Makeup Packaging
Portable Makeup Packaging
Stowaway Cosmetics' Compact Containers Appeal to Women on the Go
play_circle_filled Coffee-Ordering Cars
Coffee-Ordering Cars
The Rinspeed Budii Concept Automates All Aspects of Driving
Seatbelt Alert Systems
Seatbelt Alert Systems
The 'Buckle Me Up' System Ensures That Kids Buckle Up For the Ride
Advanced Electric Supercars
Advanced Electric Supercars
The NanoFlowcell AG Quat F Sports a Liquid Battery and Can Hit 186 Mph
Smart Auto Warning Systems
Smart Auto Warning Systems
Toyota Safety Sense Introduces Vehicle-to-Vehicle Communication
Intuitive Vehicle Concepts
Intuitive Vehicle Concepts
The University of Michigan's Safe Driving Sensor Feature Can Save Lives
Connected Car Dashboards
Connected Car Dashboards
Digital-Broadcast HD Radio is Brought On-Board the 2014 Mazda 3
Regional Restaurant Pop-Ups
Regional Restaurant Pop-Ups
'The Table' Has Eateries from Spain Show Off Its Meals for a Month
Fundraising Pop-Up Cafes
Fundraising Pop-Up Cafes
The Baja Beans Roasting Pop Up to Help the Community of Pescadero, Mexico
Temporary Vegan Bakeries
Temporary Vegan Bakeries
The Raw-Vegan Pixie Pop-Up Bakery Operates Out of a Doorway
Fast Food Pop-Ups
Fast Food Pop-Ups
The In-N-Out Burger Pop Up Brings a Teasing Taste to Torontonians
Auto-Servicing Apps
Auto-Servicing Apps
The Openbay App Will Help Keep Your Automobile in Tip-Top Shape
Concealed Innovation Labs
Concealed Innovation Labs
Design Gym's Design Taco Will Appear to be a Pop-Up Taco Shop