Yoplait Yogurt Competes with Chobani for Customers' Approval and Affection

By: Meghan Young - Mar 11, 2015
References: yoplait & blog.generalmills
While competition between Coca-Cola and Pepsi has been put to the test through blind taste-offs before, Yoplait Yogurt has decided to bring it to another delicious experience. Pitting itself against Chobani in a hip pop-up space, Yoplait Yogurt allows visitors to not only try out nine Yoplait Greek flavors and eleven flavors of Yoplait Greek 100, but also a coffee and espresso station.

Through this experience, which is a fun alternative to traditional grocery store marketing, Yoplait Yogurt manages to strike up a sense of culture and community around its brand. Not to mention that the design of the pop-up shop is geared towards younger generations, which will keep it alive throughout the years. By making healthy eating a fashionable option, a whole new demographic is tapped into.