Woolworths Contemporary Soaps are Wrapped in Printed Paper

By: Jana Pijak - Feb 24, 2015
References: packagingserved
This eco packaging concept for Woolworths Contemporary Soaps is artistic and environmentally responsible. Featuring three designs, this beauty product collection includes vibrantly packaged and deliciously scented soaps.

They include fruity and floral scents and charming imagery like honey bees, tree-perched birds and even a vintage photo of two best friends. Displayed on a bright backdrop, these images are artful and visually vivid.

In addition to branding their product with bold graphics, Woolworths Contemporary Soaps chooses eco packaging above environmentally harmful wrapping. This printed paper packaging can be recycled after use and is a perfect way to package soaps of different scents. The project inspires DIY soap fans to wrap their products in paper rather than plastic when gifting or selling their handmade products.