PUMA Tricks Uses a Bright Box for Limited Edition Kicks

By: Jamie Danielle Munro - Published: May 23, 2014 • References: neighbour-uk & lovelypackage
To celebrate the release of the PUMA Tricks collection, the company sent out a limited edition presentation box featuring the four shoes from the new line. However, instead of going with a straightforward design, the company used a colorblocked pattern of blue and pink to grab people's attention.

The boxes were sent out to a few lucky bloggers and writers for their review, who will hopefully be impressed by the effort put into the packaging design done by Neighbor. Hopefully none of these will be left on a front doorstep, as they are sure to be spotted and picked up immediately! The box is actually held together by four hidden magnets, so the four compartments can be pulled apart by consumers. Stats for Colorblocked Shoe Packaging Trending: Older & Average
Research: 1,556 clicks in 105 w
Interest: 1.5 minutes
Concept: PUMA Tricks
Related: 83 examples / 64 photos
Segment: Neutral, 18-35
Comparison Set: 30 similar articles, including: minimalist pasta packaging, masculine accessory boxes, and indulgent treat branding.