Barcelona backpack brand Ölend is known for their handcrafted product range that is showcased in their latest accessory catalog. The understated lookbook is non-traditional, resembling an art or design publication rather than a classic catalog that would include pricing and product info.
Taking an artistic approach, the label enlists the help of Spain's Querida design studio and releases a catalog that boasts a modern art inspiration. Oversaturated and washed out images grace the lookbook that is printed on fine quality paper and accented with stark white and pastel pages.
Along with its artistic imagery, this accessory catalog also features Ölend's brand values and manifesto. The brochure will inspire other independent labels to adopt a similar approach to their branding strategy and will appeal to art lovers with an appreciation for fashion.
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