From Rustic Condiment Packaging to Earthy Organic Juice Bars

By: Vasiliki Marapas - May 30, 2015
The top May 2015 branding ideas reveal the pervasiveness of DIY/Maker culture. Today's consumer is enticed by the idea of artisanal and crafted goods, prompting many brands to adopt a handmade aesthetic when it comes to branding, packaging and even the design of retail stores.

The shift in artisanal branding speaks to the pattern of Redirection, which is outlined in Trend Hunter CEO Jeremy Gutsche's NYT bestselling book Better and Faster: The Proven Path to Unstoppable Ideas. The major takeaway of the pattern is, rather than trying to fight an unstoppable force, "rechannel momentum to your advantage."

Brands included in the top May 2015 branding ideas list are working with, rather than against, the force of the maker culture movement and its surrounding rituals to create a branding strategy that better appeals to consumers.