This Coffee Bar Branding Channels Occult Imagery

By: Rebecca Byers - Apr 16, 2015
References: estudioyeye & retaildesignblog.net
A Mexican cafe has made a name for itself with dynamic and cultish coffee bar branding. Located in Mexico City, the Almanegra Cafe boasts an occult-inspired visual identity that aims to encourage a cult-like following.

Mexican creative firm Estudio Yeye created the dynamic branding identity and range of packaging after drawing on inspiration from occult imagery and communicates such a concept through powerful old world symbols.

The intriguing use of religious and Mexican folk imagery lends itself to the obscure nature of the flavors described as being contained in the brand's signature blend. Collecting grains from across the globe, the brand attempts to infuse the coffee with flavors that are as rich, varied and a product of generations, which is reflected in the intricate package designs.