Riccardo Tisci and Donatella Versace star in Givenchy's Fall/Winter 2015 campaign. This ad preview shows the rival designers mid embrace and is captured by legendary photographers Mert Alas and Marcus Piggott. Lensed in black and white, this image illustrates the fashion industry's powerful relationships and proves that fellow designers do not always have to compete but that they can instead join forces to support one another.
Donatella is known for running her family fashion house Versace while Riccardo fronts French label Givenchy. This campaign preview follows Givenchy's candid images of actress Julia Roberts and recent ads with rising star Kendall Jenner.
This Riccardo Tisci and Donatella Versace campaign is another unexpected marketing stunt by Givenchy and features important fashion influencers rather than traditional models.
Rival Designer Marketing
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