Dior's Pink Garden in Doha Airport Celebrates a New Perfume Launch

By: Jana Pijak - Apr 20, 2015
References: dior & buro247
Dior's Pink Garden installation in Doha Airport is an immersive take on traditional fragrance marketing. The sculptural installation is made using thousands of fresh, pink flowers and celebrates the launch of the luxury label's latest La Collection Privée fragrance range.

The collection is set to feature floral scents and is the inspiration behind Dior's 'Bed of Roses' sculpture. Creating a literal bed of roses as part of their fragrance marketing strategy, the label takes over Doha Airport in Qatar and gives travelers an unforgettable duty free shopping experience.

This garden installation is not only goregous to look at but is also accented with the brand's recognizable logo. The grand gesture informs consumers of a new product in a way that is unexpected and truly memorable.