From Interactive Whiskey Architecture to Fragrant Travel Globes

By: Rebecca Byers - Oct 21, 2015
Proving that consumers in transit are likely to have time to kill, airport pop-up shops are an excellent way for brands to reach a wide variety of consumers with a single campaign.

In addition to capitalizing on a traveler's likeliness to browse, engaging airport pop-up shops that include interactive features offer a multi-sensory experience that has a better chance of resonating with consumers on an emotional level. Such emotional connections are tantamount to brand-building and in establishing brand loyalty.

An example of an airport pop-up that engages consumers on multiple levels is the recent Herm├Ęs shop that popped up at JFK airport in NYC. Modeled after the brand's flagship in Paris, the pop-up temporarily transports travelers with a selection of fragrances, signature scarves and accessories.