Bags of This Nutritious Soup Break Down Their Food Group Contents into Slices

By: Amelia Roblin - Apr 8, 2015
References: dineamic.au & pidgeon.au
Looking at the packaging of this nutritious soup, you can actually get an immediate idea of how healthy it is. This is rare for consumer packaged foods, which generally present the shopper with catchy colors and delicious imagery that tend to distract from the contents.

Design by Pidgeon worked to create a fresh look for Dineamic's premade and deliverable meals. The actual substance of the soups and risottos grabs the attention in this aesthetic strategy, with grains of rice, richly colored sauces and flecks of chopped herbs appearing noticeably through the transparent sections of plastic. The rest of each sachet is coated in an opaque white. It's this layer that outlines a pie graph with patterned textures that demonstrates the proportions of grains, vegetables, fruit, protein and dairy inside.