The Nativetech by Siemalab Line Boasts Vibrant Typographic Branding

By: Rebecca Byers - Apr 28, 2015
References: behance.net & thedieline
This range of sports supplement packaging is a masterful combination of vibrant color and typography. Created by Mexico City-based design agency Anagrama, the range of sports nutrition products is given a lively personality that is sure to stand out on store shelves.

Nativetech by Siemalab is a new brand aiming to provide high performance nutritional supplements that boost energy, support recovery and encourage muscle growth. The branding identity created for Nativetech by Anagrama is starkly different from much of the mainstream supplement branding, which tends to rely on masculine stereotypes.

By creating a dynamic range of sports supplement packaging, Anagrama has breathed life into this brand and ensured consumers don't confuse it with the sterile, dull imagery often associated with nutrition supplements.