This Streetwear Packaging is a Clever Reference to the Product

By: Rebecca Byers - Apr 21, 2015
References: coi-nyc
While many may not first consider the need for streetwear packaging design, there are plenty of innovative concepts that make ordering the latest tee online even more of a delight to receive.

Conflict of Interest NYC is a brand taking fashion puns to a whole other level, with tees that riff on the namesakes of popular fashion houses, like 'Ill Slander,' 'Giraunchy,' and 'Bodega Vendetta.' However, the brand takes it a step further with evidence bag-inspired packaging that highlights the grey area of high fashion logo-referencing in streetwear, while it also stays true to the brand's interest of "operating in secret so you can stunt in public."

The innovative streetwear packaging is a neat way for a brand to further develop their image.