Sergi Ferrando Gives Lifegist's Branding Meaning via Minimalist Visuals

By: Meghan Young - Apr 21, 2015
References: sergiferrando & behance.net
Aside from the the clothing pieces themselves, people often get a sense of a brand identity through their clothing tags. That is, if viewed in person. Not only is immediate information involving size, materials and price available on them, but also a message about the company itself. In this case, the Lifegist clothing tags convey a message through minimalist visuals and a three word statement: Revive. Share. Breathe.

Referring to the brand's sustainable ethos, the Lifegist clothing tags were designed by Sergi Ferrando, a designer based in Barcelona, Spain. The shape itself stands out by foregoing the traditional rectangle for a more interesting triangle. This shape mimics the logo while also giving the brand a bit of a earthy, tribal feeling. The colors used are also grounded.