What is the trend of exotic snack packaging?

Brands can differentiate by using tropical/ beach themed imagery for their packaging

What is the trend of organic snacks?

Organic snack brands are gaining attention and can leverage this trend by offering unique flavors and healthy ingredients

What is the trend of brand identity revamp?

Updating a brand's identity by using vibrant and tropical branding can help brands stand out in the market

What are the implications for the food and beverage industry industry?

Food and beverage companies can leverage the trend of exotic snack packaging to capture the attention of health-conscious consumers seeking a unique taste experience

What are the implications for the creative and design industry industry?

Design studios can offer services to revamp brand identities of companies using the tropical and vibrant themes

What are the implications for the e-commerce industry industry?

E-commerce companies can leverage the trend of exotic snack packaging by partnering with organic snack brands and offering them on their platform

Exotic Snack Packaging : Brand Identity

Exotic Snack Packaging

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Cabo Chips's Updated Brand Identity References Tropical Travels

Jana Pijak — April 16, 2015 — Lifestyle

References: rooknyc & thedieline

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Drawing inspiration from exotic travels to Mexico, Cabo Chips revamps their brand identity with the help of NYC-based creative studio ROOK. The snack brand offers a variety of organic and tasty flavors including Mango Chili Lime, Churro, Blue Corn and its classic Original flavor.

Boasting vibrant and tropical branding, Cabo Chips are packaged in postcard-inspired snack bags that are displayed in a palette of highlighter hues. Each of the snack brand's vibrant packets is assigned to a specific flavor an features beach-themed imagery of ocean views, surfers and bikini-clad models.

Celebrating the idea of escapism in marketing, Cabo Chips transports their consumer into a new world and invites them to take a mini vacation-style break while enjoying their product.

Trend Themes

Exotic Snack Packaging — Brands can differentiate by using tropical/ beach themed imagery for their packaging
Organic Snacks — Organic snack brands are gaining attention and can leverage this trend by offering unique flavors and healthy ingredients
Brand Identity Revamp — Updating a brand's identity by using vibrant and tropical branding can help brands stand out in the market

Industry Implications

Food and Beverage Industry — Food and beverage companies can leverage the trend of exotic snack packaging to capture the attention of health-conscious consumers seeking a unique taste experience
Creative and Design Industry — Design studios can offer services to revamp brand identities of companies using the tropical and vibrant themes
E-commerce Industry — E-commerce companies can leverage the trend of exotic snack packaging by partnering with organic snack brands and offering them on their platform

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