Cabo Chips's Updated Brand Identity References Tropical Travels

By: Jana Pijak - Apr 16, 2015
References: rooknyc & thedieline
Drawing inspiration from exotic travels to Mexico, Cabo Chips revamps their brand identity with the help of NYC-based creative studio ROOK. The snack brand offers a variety of organic and tasty flavors including Mango Chili Lime, Churro, Blue Corn and its classic Original flavor.

Boasting vibrant and tropical branding, Cabo Chips are packaged in postcard-inspired snack bags that are displayed in a palette of highlighter hues. Each of the snack brand's vibrant packets is assigned to a specific flavor an features beach-themed imagery of ocean views, surfers and bikini-clad models.

Celebrating the idea of escapism in marketing, Cabo Chips transports their consumer into a new world and invites them to take a mini vacation-style break while enjoying their product.