This Crouton Packaging Design Exudes Freshness

By: Rebecca Byers - Apr 22, 2015
References: uralbranding & packagingoftheworld
This crouton packaging design does a great job of communicating the freshness of the product. By mimicking the form of a loaf of bread, the packaging will inspire an association between the brand's croutons and a fresh loaf of bread.

Made of paper, the unique crouton packaging also emphasizes the natural ingredients used in making the product. The packaging is also resealable and is crammed full of details regarding the sustainable product methods and all-natural ingredients. The final product looks great on print ads that are against a kraft paper background.

Created by the Ural Branding Company, this design is just one example of packaging that mimics the appearance of the actual product, which in turn plays up its most marketable features.