The Lifestyle Branding for Mona de Castellarnau is Crisp

By: Rebecca Byers - Apr 6, 2015
References: anagrama & thedieline
Located in Monterrey and Mexico City, Anagram is a firm of self-described "creative juggernauts" who recently created a stylish and ultramodern lifestyle branding range for Mona de Castellarnau. In a soft palette of light rose, turquoise, white and emboassed copper, the resulting range is stunning enough to channel the vision of a luxury decor line.

A lifestyle brand offering a range of daring designs by the namesake designer, Mona de Castellarnau was looking to commission a minimal but stylish selection of corporate stationery, editorial materials, packaging, product and garment tags, as well as copper-detailed letterhead, that reflected but didn't overshadow the product line. The result is an understated, elegant set that achieves this as well as providing a unified, concise corporate image for the brand.