Meta Display

Brands turn to over-arching product displays to heighten consumer engagement

Implications - Realizing the need to go beyond traditional product display, brands are turning to large-scale aesthetics to help make the buying experience more experiential. Crafting displays within displays to create a more immersive consumer experience, brands are using over-arching shelves and booths to create their own world within supermarkets and store aisles, allowing buyers to temporarily immerse and surround themselves with a brand.
SCORE: 6.3
Hot Top 5 Examples: 53,749 Total Clicks Feb 14 - Apr 15
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Consumer Insight Topics: MarketingBranding
Rainbow Arched Drink Displays - This Coca-Cola Display Brings the Smiles with Rainbow
SCORE: 7.1
V. Hot 16,331 Clicks Pub: Feb 25, 14
Rainbow Arched Drink Displays
This Coca-Cola Display Brings the Smiles with Rainbow
This Coca-Cola display makes emotion the focal point. The display uses large arches to attach two different aisles of Coke together. When making a successful brand attaching emotion and culture to... [More]
Experiential Retail Booths - This Dairy Retail Booth Design is an Escape Within the Grocery Aisle
SCORE: 7.5
V. Hot 21,213 Clicks Pub: Apr 14, 15
Experiential Retail Booths
This Dairy Retail Booth Design is an Escape Within the Grocery Aisle
This immersive dairy retail booth is playful and informative at the same time. Providing a mini escape from the rest of the supermarket, the Paras booth is a full-on experience for the busy grocery... [More]
Ice Cream Displays - The King's Brand Provides an In-Store Carnival Experience
SCORE: 6.6
V. Hot 8,330 Clicks Pub: Mar 11, 15
Ice Cream Displays
The King's Brand Provides an In-Store Carnival Experience
King’s has created an ice cream display that some people might be able to associate with a carnival. Full of bright colors and elaborate arches, it essentially turns one of the standalone... [More]
Immersive Dairy Displays - Chobani Natural Greek Yogurt Creates an Intimate Space for Consumers
SCORE: 5.5
Warm 3,104 Clicks Pub: Apr 14, 15
Immersive Dairy Displays
Chobani Natural Greek Yogurt Creates an Intimate Space for Consumers
Chobani is touted as America’s number one natural Greek yogurt, so it’s only natural that its in-store displays would reflect that prestigious status. This one in particular creates an... [More]
Dripping Dairy Displays - This Yogurt Retail Display Draws Inspiration from Milk Ingredients
SCORE: 4.4
Mild 4,771 Clicks Pub: Apr 14, 15
Dripping Dairy Displays
This Yogurt Retail Display Draws Inspiration from Milk Ingredients
Tommy Cheung’s Minute Maid dairy display is designed for the company’s blended yogurt smoothie. The merchandising concept draws inspiration from the product’s milk ingredients and... [More]