The Coca-Cola 'Mini-Me' Campaign Shrinks People Using 3D Printing

By: Alexander Lam - Published: Aug 24, 2013 • References: & creativecriminals
The Coca-Cola 'Mini-Me' campaign transformed customers into miniature versions of themselves. The promotion focused on raising awareness for Coca-Cola's new miniature bottles while increasing brand loyalty in Israel. Winning participants were scanned and 3D-printed using the latest scanning technology. Those who were chosen were invited to the Coca-Cola factory to be scanned. Winners were placed on a rotating pedestal in a temporary lab while they struck a pose. Miniature versions of the winners were then printed in a lab constructed for the contest.

Ad agency Gefen Team created the promotion to accompany the launch of Coca-Cola's miniature bottles. Users could download an app and create their own digital mini-me. The digital version could be completely customized and animated by the user to dance, eat food and drink Coca-Cola. Winners were then chosen from the participants. Stats for People-Miniaturizing Campaigns Trending: Older & Mild
Research: 856 clicks in 143 w
Interest: 0.5 minutes
Concept: Coca Cola Mini Me
Related: 103 examples / 79 photos
Segment: Neutral, 18-55
Comparison Set: 38 similar articles, including: musical soft drinks, smiling soda cans, and green plant-based sodas.