Milka Promotes Its Natural Ingredients with a Rustic Brand Design

By: Meghan Young - Mar 11, 2015
References: vividbrand.asia & milka
Milka has created a playful chocolate display that brings to mind a farm and its surrounding countryside. Complete with a cow-shaped shelf that holds the products, this chocolate display brings a bit of the outdoors into grocery stores for a breath of fresh air. As soon as people step onto the platform they'll feel as though they've traveled somewhere else.

By focusing on imagination and nature, the Milka chocolate display shows that there are a variety of ways to grab customers' attention. It also manages to push the brand identity in a clever way. It will be hard not to imagine remembering this particular product after stumbling upon the chocolate display. Both children and adults alike will appreciate the fun element involved in this in-store marketing push.