From Color-Coordinated Design Shops to Floating Furniture Displays

By: Katherine Pendrill - Nov 8, 2016
With the rise of online shopping, there has been increasing pressure to make brick-and-mortar homeware stores more enticing. Whether it involves creating a soothing and relaxing atmosphere or bringing the store directly to the consumer, there are many ways that home decor retailers are adapting their stores to meet the needs of modern shoppers.

One way that retailers are making home decor shopping more appealing is by pairing each product with visual merchandising schemes that display aspirational lifestyles. The idea is to tap into the notion of Instagram-worthy home decor by showcasing how each product can help consumers enhance their personal brand. Some examples of homeware stores that adhere to this model include the Parra in Moscow, CORAZYs in Tokyo, the Provide Showroom in Vancouver.

Beyond enhanced visuals, homeware retailers are also tapping into the consumer demand for convenience, which entails making the process of shopping for home decor as quick and easy as possible. One example of this is IKEA's floating showroom, which traveled up an down the Thames River for a month. Another example is Made.com's digital store, which allowed consumers to preview products before purchasing them online.