The Selfridge's x Mexico Campaign Features 10 Weeks of Festivities
Rebecca Byers — April 7, 2015 — Business
References: selfridges & retail-focus
For ten dazzling weeks, a Selfridge's x Mexico collaboration will see the transformation of the department store's dining halls and restaurants into fiesta-ready spaces.
Selfridge's will be hosting a myriad of events over the ten-week period, ranging from restaurant takeovers by prominent Mexican chefs to taco stands in the retail
The Selfridge's x Mexico event will also boast a Mexican chili wall, an artisan dairy making day featuring authentic Mexican cheese and will play host to chefs on hand in the food hall educating consumers on the best use for some of the country's regional products.
2015 is the Year of Mexico in Britain, a dual year celebration between governments and tourism boards that was conceived in order to encourage business, travel and cooperation between the two countries. Similarly, it is the Year of Britain in Mexico.
Selfridge's will be hosting a myriad of events over the ten-week period, ranging from restaurant takeovers by prominent Mexican chefs to taco stands in the retail
The Selfridge's x Mexico event will also boast a Mexican chili wall, an artisan dairy making day featuring authentic Mexican cheese and will play host to chefs on hand in the food hall educating consumers on the best use for some of the country's regional products.
2015 is the Year of Mexico in Britain, a dual year celebration between governments and tourism boards that was conceived in order to encourage business, travel and cooperation between the two countries. Similarly, it is the Year of Britain in Mexico.
Trend Themes
1. Fiesta-inspired Events - Hosting themed events and collaborations in department stores, like Selfridge's x Mexico, can create unique and immersive experiences for consumers.
2. Cultural Celebrations - Celebrating different cultures and nationalities through retail activations can foster cross-cultural connections and promote tourism and business partnerships.
3. Food Tourism - Collaborating with renowned chefs and featuring authentic regional products can attract food enthusiasts and promote culinary tourism.
Industry Implications
1. Retail - Department stores can enhance customer experiences and drive foot traffic by hosting themed events and collaborations.
2. Hospitality - Hotels and restaurants can participate in cultural celebrations to attract customers and create memorable experiences.
3. Tourism - Tourism boards can leverage cultural celebrations and food tourism to attract visitors and strengthen international partnerships.
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