An oenophile will tell you that the shape of a drinking vessel does effect the experience of consuming it, so the Coca-Cola + Riedel Glass was designed to optimize the act of sipping back the popular soft drink. The collaboration between the maker of fine wineglasses and the pop brand is the result of taste test research that discovered the ideal form of the container.
Reminiscent of the voluptuous silhouette of the iconic antique Coke bottle, this pint glass has quite a bit of body on its upper half. This increases the exposed surface area of the liquid when the cup has been poured full. The Coca-Cola + Riedel Glass is said to emphasize the spices and the unique aroma of the beverage.
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Research: 8,127 clicks in 120 w
Interest: 1.1 minutes
Concept: Coca-Cola + Riedel Glass
Related: 48 examples / 37 photos
Segment: Neutral, 12-55+
Comparison Set: 18 similar articles, including: exploding ink security tags, plastic pint-like packaging, and digit-imprinted drinking glasses.
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