Arla's Iceberg-Inspired Yogurt Containers Hint at What's Beyond the Surface

By: Laura McQuarrie - Apr 10, 2015
References: arla & packagingoftheworld
Taking inspiration from elements of Iceland's natural landscape, Arla's yogurt containers show off its flavorful infusions.

Since it's common for yogurt to be mixed with fruit and other syrups on the bottom, this packaging design by Elmwood is a clever way to play off of this concept. As an Icelandic-style yogurt launched in the UK, the branding shows off the vibrancy of the country and its flavors. The SKYR brand of yogurt from Arla comes in three types, including a mix made with strawberries, an original variety and another with honey.

Rather than spelling out the separate ingredients in text form, this packaging's visual cues help to make its offerings very apparent to consumers in-store.