This Coca-Cola Display Brings the Smiles with Rainbow

By: Michael Baxter - Published: Feb 25, 2014 • References: us.coca-cola & coroflot
This Coca-Cola display makes emotion the focal point. The display uses large arches to attach two different aisles of Coke together.

When making a successful brand attaching emotion and culture to the product is key. This Coca-Cola display is distinctively Coke by using the iconic red and white colors. The biggest part of the display are the arches as they resemble a rainbow type arch. It's a simple addition, but one that will put a smile on the face of Coca-Cola buyers.

The arches attach to the different isles of Coca-Cola products with smiling faces on either end. Coca-Cola is a brand known for attaching a happy and free lifestyle to their products, so this rainbow display makes perfect sense for them. Stats for Rainbow Arched Drink Displays Trending: Older & Popular
Research: 15,152 clicks in 118 w
Interest: 2.2 minutes
Concept: Coca-cola Display
Related: 86 examples / 66 photos
Segment: Neutral, 4-35
Comparison Set: 31 similar articles, including: stemware-inspired cups, miniature interactive soda bottles, and recycled crate stadium seating.