This Coca-Cola display makes emotion the focal point. The display uses large arches to attach two different aisles of Coke together.

When making a successful brand attaching emotion and culture to the product is key. This Coca-Cola display is distinctively Coke by using the iconic red and white colors. The biggest part of the display are the arches as they resemble a rainbow type arch. It's a simple addition, but one that will put a smile on the face of Coca-Cola buyers.

The arches attach to the different isles of Coca-Cola products with smiling faces on either end. Coca-Cola is a brand known for attaching a happy and free lifestyle to their products, so this rainbow display makes perfect sense for them.