The Camper Melbourne Store is Outfitted with Thousands of Shoelaces

By: Rebecca Byers - Mar 3, 2015
References: markobrajovic & dezeen
The Camper Melbourne retail location features a stunning display in which thousands of bright red shoelaces have been strung from the ceiling, creating a playful, undulating roof for shoppers. The Camper Melbourne retail store is part of the Camper Together project, which sees the Spanish shoe brand partner up with architects and designers to create unique products and delightful retail interiors.

The Camper Melbourne location in particular came out of a collaboration with Sao Paulo-based Brazilian architect Marko Brajovic, of his own Atelier Marko Brajovic, who said he focused on themes of vibrant Carnival for inspiration.

The mesmerizing, fibrous Camper Melbourne installation is a neat example of how brands are engaging consumers who are looking for a cultured, escapist shopping experience that incorporates elements of art and design.