Inspiral's New Branding is Streamlined and Sustainable

By: Jana Pijak - Jan 21, 2015
References: inspiral.co & packagingoftheworld
Studio h is the creative team behind Inspiral's new branding and sustainable food packaging concept. The raw food company is known for their healthy product range and most recently wanted to appeal to a broader market with their much-needed re-branding effort.

While Inspiral's original branding was associated with a wholesome, hippie aesthetic, studio h's concept is more focused on bold graphics and food packaging solutions that are versatile and environmentally friendly.

Inspiral's popular kale chip products are now packaged in recyclable paper bags rather than plastic containers while their seeds and grains are displayed in eco-friendly cardboard boxes. Overall, the company's packaging is simple, durable and most importantly more sustainable than it originally was. It is also visually appealing thanks to its mix of vivid graphics and typography.