Exotic Snacks' Packaging Makes Superfoods for Kids Appealing and Fun

By: Laura McQuarrie - Mar 9, 2015
References: behance.net & packagingoftheworld
As an alternative to sugary candies, baked goods and other unhealthy snacks that target children with a sweet tooth, packaging design student Tobias Möller developed a concept line of superfood for kids.

Branded as Exotic Snacks, the treats are packaged in wild boxes that feature the friendly faces of some of nature's more fearsome jungle cats. Some of the superfood snacks included in these child-sized boxes include dried goji berries, blueberries and black currants, making the snacks ideal for taking to school for recess and lunch. Since the designs are vibrant enough to catch the eyes of kids, Möller notes that "The new products have to fit in at the regular candy section, but at the same time don’t lie about its content."