Jarmates by '2Yolk' is a Collection of Bright Colors

By: Jamie Danielle Munro - Published: Jun 13, 2014 • References: 2yolk.gr & lovelypackage
The creative agency 2Yolk was approached by a Greek delicatessen company that needed an identity for a chutney and marmalade it was producing. They were aiming for a design that was local, but could also be used if the company was looking to expand into a broader, more international market.

2Yolk came up with a design that's a collage of colors and images, all set on either a bright green or pink background. The images in the collage include various fruits, pin-up girls and more abstract shapes. Overall this mixture of items makes the entire brand look like a fun option when it comes to spreads for bread or crackers. 2Yolk was hoping to signify what people would taste when diving into the marmalade and chutney - a bang of different and memorable flavors. Stats for Collaged Fruit Packaging Trending: Older & Chilly
Research: 734 clicks in 101 w
Interest: 0.8 minutes
Concept: Jarmates
Related: 79 examples / 61 photos
Segment: Neutral, 18-55
Comparison Set: 29 similar articles, including: scandinavian skincare branding, gold-infused floral branding, and darkly silky coffee packaging.