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This Apple Box Packaging Holds a Grape-Infused Apple

By: Laura McQuarrie - Published: • References: behance.net
Most people know that a "Grapple" is a fruit hybrid of an apple and a grape, but if you had to pick one out, it might be difficult to do without smelling or tasting it—this apple box packaging design by Kat Downing makes identifying a Grapple easy.

The box was designed for Grapple, a company that is clearly up for experimentation. The finished design of the box uses simple geometry to fold neatly into a protective shape for a single apple. From the outside, there's text to indicate that there's a Grapple inside, but the prints play off the look of an apple. Once the packaging is opened, the insides of the box reveal a purple grape print, showing off the true nature of Grapple. Stats for Hybrid Fruit Packaging Trending: This Quarter & Popular
Traction: 2,728 clicks in 8 w
Interest: 2.1 minutes
Concept: Apple Box
Related: 74 examples / 57 photos
Segment: Females, 18-55
Comparison Set: 27 similar articles, including: kiddie greek yogurts, efficient fruit packaging, and adventurous fruit packaging.