Vim Popcorn is Wrapped to Suit the Eco- and Calorie-Conscious

By: Amelia Roblin - Published: Feb 6, 2011 • References: dianachirilas & packagingoftheworld
Never have such ordinary nibbles been bundled to look as tasteful as Vim Popcorn. With packaging designed by Diana Chirilas of Sweden, the delicious collation is now suited for consumption by a very different buyer base.

Conceived for a Blue Marlin competition in Sydney, Australia, Vim Popcorn branding becomes a sustainable product with its cylindrical container made from recycled paper. Vim Popcorn contains seven separate bags for microwave preparation, and its delectable logo is derived from the forms of the white fluffy treats themselves. Stats for Sophisticated Snack Packaging Trending: Older & Mild
Research: 30,877 clicks in 277 w
Interest: 4 minutes
Concept: Vim Popcorn
Related: 104 examples / 80 photos
Segment: Females, 12-55
Comparison Set: 38 similar articles, including: professional chef packaging, flexible eco packaging, and home-baked branding.