From Provocative Tea Branding to Worldly Tea Gift Sets

By: Michael Hemsworth - Published: • References:
Coffee culture is indeed something that will never fall too far from the mainstream, but as alternative lifestyles and a strong focus on health rises we're seeing tea brands expand in new and innovative directions. Tea is praised by consumers around the world for it's calming effects as well as it's ability to offer a boost between tasks or meals. As such, we're seeing the rise of the niche tea brand in a big way as the specialty tea market expands and transitions from fad to mainstay in the West and beyond.

The health product market is expanding at a rapid rate and the hot steeped beverage is tied closely to this movement. Supported by holistic practices like yoga and a shift towards clean consumption, these tea brands are varied and complex as the very product they supply. Stats for 49 Niche Tea Brands Trending: This Year & Popular
Traction: 15,583 clicks in 31 w
Interest: 3.4 minutes
Concept: Tea Brand
Related: 386 examples / 297 photos
Segment: Neutral, 12-55
Comparison Set: 141 similar articles, including: exquisitely sketched branding, iconic pop queen infusions, and infusion art branding.