Superstar

Boxes for Tea Forte Take Inspiration from Basic Geometric Shapes

By: Laura McQuarrie - Published: Jul 8, 2014 • References: teaforte and thedieline
Tea Forté is an American tea company that has a distinctive triangular shape to its tea bags. Looking to refresh the identity of its iced tea blends and brewing pitchers, Tea Forté consulted Studio MPLS for a redesign.

The new look for the Tea Forté products includes a geometric-inspired design that plays off of the strong triangular shapes used so often by the brand. However, the colors used to represent each of the flavors is quite soft, which helps to lessen the intensity of the strong angular shapes and lines. Packaging for the tea is simple and strong, serving as a more luxurious take on the existing Tea Forté packaging, complete with leaf and all.