Superstar

Williamson Tea Packaging is Iconic, Exquisite and Eye-Catching

By: Amelia Roblin - Published: Oct 11, 2013 • References: springetts and thedieline
You rarely find products on the shop shelf that look as detailed in design as Williamson Tea packaging does. The brand's symbol has been turned into a sculpture and then decorated with spectacularly elaborate detail. This is a tea tin the shape of an elephant, complete with more paint and garlands than you might expect at an Indian celebration.

Springetts strove to give this brand of delicious infusions a really unique image that would capture every consumer's attention. The team ended up designing a full range of differently decorated elephants that correspond to the various flavors of the teabags inside. Williamson Tea packaging presents the sort of container that you'd be most inclined to keep, to reuse and even to display.