Superstar

TripTea Packaging Creatively Indulges the Sense of Sight

By: Amelia Roblin - Published: Sep 6, 2012 • References: gorkovenko.ru and thedieline
There is great beauty and grace to TripTea packaging that one so rarely encounters in a brand communication scheme. It is also incredibly direct with respect to the graphics on the rectangular boxes. Actual tea leaves were used to decorate them with exquisite hand-modeled settings.

Andrew Gorkovenko began with this notion of "Trip Tea" that might allow the consumer to explore the exotic landscape from which his loose leaf came. Each infusion variety depicts a unique natural scene that takes the drinker on a journey around the world. The name of the brand is also a reference to the word "triptych," which is a painting in three parts. TripTea packaging displays a third of each delicate picture on all but one of the carton's sides.