When mouse graphics took up the task of developing Matcha Milk Tea packaging, the firm hoped to communicate the preparation process to the consumer. By making this a priority, the client could foster this idea of high quality and care that is often cast aside where mass-produced beverages are concerned.
For Nongfu Spring, the solution was to suggest the form of the special bamboo whisk that is used to stir up the black tea with milk and the matcha blend. The conical shape was adopted by the plastic bottle, making it look as though the implement might even be held inside as well.
A polished finish was applied to Matcha Milk Tea packaging in the form of sleek white or black backgrounds and reduced text. A clever fusion of Chinese and Western characters label the containers clearly.
Stats for Implement-Mimicking Marketing
Trending: Older & Warm
Research: 6,613 clicks in 119 w
Interest: 2.6 minutes
Concept: Matcha Milk Tea Packaging
Related: 83 examples / 64 photos
Segment: Neutral, 12-55
Comparison Set: 30 similar articles, including: voluptuous beverage branding, undressed beverage branding, and bottle-like beverage branding.
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