Take that warm and fuzzy sensation you get when you sip a cup of tea and multiply it many times over. This is the feeling that you'll get when your beverage is served from Love in a Cup Tea packaging. This utterly lovely brand identity scheme brings the flavor of affection to your afternoon ritual.
Elmwood intended for this Morrisons product to be shared amongst loved ones, offering partners, parents, siblings and friends the opportunity to share their feelings in a way that's casual, and perhaps more accessible to shyer folks. With its charming handwritten typefaces, Love in a Cup Tea packaging provides teabag tags with five different messages that are sure to make someone smile.
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Concept: Love In A Cup Tea Packaging
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Segment: Neutral, 4-55+
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