The common approach to communicating the idea of eco-friendly products is to maintain simplicity. The team behind Johan & Nyström Tea packaging was content enough to go back to the basics with its strategy; however, they strove for brand identity that would not be as boring as you sometimes find.
A very playful angle was taken, with the adoption of lettered toy blocks as the inspiration for the cubic tea tins. The characters T, E, and A have been printed onto the sides of the loose leaf containers so that they can be lightheartedly arranged to spell out their contents collectively. In addition to text, Garbergs Project applied iconic images to the silvery faces of Johan & Nyström Tea packaging. Pine trees, peace signs, umbrellas and flowers make them all the more delightful for display and reuse.
Alphabetic Block Branding
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