Basanti Tea is a gourmet beverage brand served up in all-black everything. This badass tea packaging comes from the mind of Mexico-based studio Menosunocerouno with the intention of conveying elegance and sleekness.
I hope that Basanti Tea is as good as the packaging, because the impeccably-designed boxes and bags for the beverage definitely set some high expectations. Check out the Basanti Tea packaging in the gallery.
Implications - Taking certain designs from various subcultures imbues products with distinction. Companies can benefit by examining styles and values from these differing sectors of society and applying these concepts to their products. In doing so, these products will have an alternative appeal that customers will recognize.
Stats for Emo Beverage Branding
Trending: Older & Chilly
Research: 4,261 clicks in 279 w
Interest: 4 minutes
Concept: Basanti Tea
Related: 75 examples / 58 photos
Segment: Males, 12-35
Comparison Set: 28 similar articles, including: back-to-basics branding, diy corrugated creatures, and unlocking flash drives.
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