Emo Beverage Branding
I hope that Basanti Tea is as good as the packaging, because the impeccably-designed boxes and bags for the beverage definitely set some high expectations. Check out the Basanti Tea packaging in the gallery.
Implications - Taking certain designs from various subcultures imbues products with distinction. Companies can benefit by examining styles and values from these differing sectors of society and applying these concepts to their products. In doing so, these products will have an alternative appeal that customers will recognize.