Superstar

NRG Organic Tea Boxes Give an Illusion of Great Depth and Complexity

By: Amelia Roblin - Published: Nov 14, 2013 • References: andrewjulyscott and packagingoftheworld
A rectangular box is probably one of the most common containers for retail products, but there can be value in opting for something more elaborate. NRG Organic Tea packaging is made of creased paper with a shallow base and a folding lid; however, the shape and surface treatments have been given another dimension.

Andrew July Scott gave the cartons an additional two sides, turning them into elongated hexagonal shapes. Graphic enhancement of the tops of the boxes suggests the extruded form of a cube, and this affords the illusion of depth when the packages are actually quite flat.

The introduction of pattern brings more intricacy to NRG Organic Tea packaging. Tiny tricolor hexagon motifs on the insides of the containers create a false 3D texture around the flavor-bursting teabags.