Seldom do product wrappings evolve from such imaginative beginnings but, as simple as it may first appear, Mood Garden Tea packaging gradually grows to reveal its exquisite details through a subtle elegance.
Alexander Chin's task was to design a way to present fair trade loose leaf infusions in convenient teabags. Steering clear of the conventional box, the creative conceived a long paper sleeve to serve as a pocket for the herb-stuffed pouches. As you pull the inner slip from the elongated envelope, beautiful images of blooming flowers become visible. Each, with its vivid color, represents a different flavor and an attitude that the drinker may wish to adopt and nurture.
For added enchanting detail, Mood Garden Tea packaging references the congenial shape of white fence pickets and can be used as bookmarks for the avid tea-drinking reader.
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Concept: Mood Garden Tea Packaging
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Segment: Neutral, 12-55+
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