Through Domaci Caj Tea packaging, Serbian designer Katrina Radic strove to find a balance between a refined elegance and a refreshing zest. The solution was to combine a lighthearted patterned container with a sophisticated black lid and label.
Below the squared ebony cap is a pointed tab that's been printed with informative white text. The typefaces are clean and clearly read, though the handwritten name of the particular mixture better complements the more playful approach to the ornamental jar.
Three different flavors of the infusions are dressed with either leafy motifs, or yellow petalled or pretty purple flower-inspired designs. There seems to be a suggestion that Caj Tea packaging might be translucent, allowing the consumer to see the beautiful blends of herbs and blossoms inside.
Organic Motif Merchandizing
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Exquisitely Sketched Branding
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