LOVE EARTH Takes on a Slanted Shape

By: Jamie Danielle Munro - Published: Jun 27, 2014 • References: packageinspiration
LOVE EARTH is a dried fruit company from Malaysia, and its bottles come in a slightly top-heavy form. The bottom section is smaller than the upper section, which served as a slight challenge when Kong Design was coming up with the label concepts.

However, in the end the team managed to put together a stunning design that's bright and memorable. The labels wrap around the container in a spiralling fashion, so it almost looks like a ribbon going downwards around the bottle. This shape completely solves the difficulties Kong Design were initially faced with, and on top of that the result looks distinct too.

Now, LOVE EARTH not only has an interestingly shaped bottle, but the labels are just as memorable to match. Stats for Top Heavy Fruit Packaging Trending: Older & Mild
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Interest: 2.5 minutes
Related: 90 examples / 69 photos
Segment: Females, 18-55
Comparison Set: 33 similar articles, including: vibrant takeaway packaging, recycled soap packaging, and excitable cafe branding.