These Peeps Ads Introduce the Easter Treat for Halloween

By: Laura McQuarrie - Nov 1, 2014
References: twitter & adweek
When you think of Halloween treats, some of the things that probably come to mind first are chips, cookies, chocolate bars, candies and suckers—not Peeps. Although Peeps are best associated with Easter, over the past year the brand has been running the 'Every Day is a Holiday' campaign that wants to make it known that you can enjoy Peeps on any occasion.

Now that Halloween has rolled around, rather than presenting the candy chicks as nice pastel-colored treats, Peeps wants to tone down the sweet and up the scary. With these Halloween-themed images shared on Twitter, Instagram and Facebook that turn Peeps into witches, vampires and creepy peering creatures, Peeps is proving that small, chick-shaped marshmallows can hold their own as the perfect Halloween trick-or-treat snack on any day of the year.