Sneaky Protein Bars Turn Indulgent Flavors into Healthy Snacks

By: Laura McQuarrie - Jan 12, 2015
References: sneakysnicksnacks & behance.net
Snacking on a slice of key lime pie or red velvet cake may seem extravagantly indulgent, but Sneaky Protein Bars channels these flavors into snack bars that were developed with health in mind. Inspired by traditionally unhealthy desserts and snacks, the brand incorporates these flavors into healthy bars and balls made from nuts and seeds—tricking your mind into eating something that offers taste and benefits for your body.

The snack bars are raw, organic, gluten-free and come packed with superfood ingredients, without any added sugar. Despite taking after some of the most decadent desserts, the packaging for Sneaky Protein Bars developed by Paige Tuzée is simple, wholesome and down to earth, using an understated color scheme that lets the beauty of the snacks speak for themselves.